Turning Failure Into Success with Retargeting

If your latest Adwords campaign was a complete disaster, it might be that you still have a chance to turn it into smashing success, provided you prepared for your Plan B in advance.

There is one thing every successful online marketer should remember: Before firing a new campaign, or at all times really, retargeting pixels should be set in place. This holds true whether or not your marketing efforts are successful — if it is, you can squeeze even more conversions and sales from the same traffic; and if it isn’t, you get a second chance to advertise to already interested audience who knows you for less.

Steps to take now:

  • Rush to your Facebook advertising account and get Facebook pixel and place it on your website.
  • After making sure the pixel tracks properly, set up targeted audiences in Facebook, e.g., “People who visited page X” within last 30, 60 or 90 days.
  • Wait.

Once you collect a sufficient amount of data, you can hit your targeted audience with ads on Facebook and Instagram. You can narrow down by target location, gender and interests if you like. The most amazing part is that because these people have already visited your website recently, you know they are interested in what you have to offer.

So if you ran a disastrous Adwords campaign where losses were more than revenues, you can get a second chance with these very same people, thanks to Facebook retargeting.